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Hawk's sly innovation was to extract the Whip and the Nae Nae from their four count dance origins and make them even easier, recontextualizing them as individual moves that nearly anyone could do. They need songs to dance to, and they get big and the labels start seeing them generating hits and earning revenue from it. The types of videos created by ThaKrew and Muyumba — though receiving thousands of views — remained a relatively local phenomenon until late His early songs, like " Google Me " and " ChopItUp ," were naked attempts to follow the success of the Nae Nae and all that came in its wake. Andrews's earliest videos — homemade, goofy clips where you can see him hanging out or rocking out to his own music in a tall tee — are still hosted on his YouTube page.

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Once they put it on YouTube in the fall, the Nae Nae went global. All fit the four count pattern, insuring their adaptability. At the same time it serviced the song to blogs and radio, Street Execs seeded it with Meechie for dance videos. That trial-and-error phase can deter many young hobbyists, but Muyumba — who was born in the Democratic Republic of Congo and has lived with his family in Atlanta suburbs since — kept at it, and soon he got a real camera of his own. Muyumba is a dancer takrew filmmaker with more than half a million YouTube subscribers and a cumulative million views for the videos he's uploaded there.

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Colbert found a crucial moment of inspiration after seeing people doing the Quan — a dance originating in a YouTube clip that shows Rich Homie Quan executing a loose sashay across a Tampa, Florida, stage last January. His early songs, like " Google Me " and " ChopItUp ," were naked attempts to follow the success of the Nae Nae and all that came in its wake.

ThaKrew have gone on to make original music " Krew-libs " and their own dance KrewSlide "thakrrw in videos with rappers like K Camp, and collaborate frequently with the beloved local dancer SheLovesMeechie. Before dance videos made that kind of overnight rise possible, regional musicians largely depended on Atlanta's legendary strip club circuit and its DJs to catch a break.

Dancers jump up with knees bent and wave a hand in the air, which helps explain how quickly it gained traction after Toonz posted an Instagram video in in which they performed the nae nae in a circle, accompanied with plenty of "hooooo-ahhhhh" ad-libs. Brown switched up the Nae Nae's ad lib from "hooo-aaahh" to a guttural, yelping "yeeaaah," which was easier for people to yell in unison and became the standard phrase used for four count dances. Muyumba has made deals with artists, as well, accepting money for music that appears in his dance videos.

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The song, which was produced by Atlanta dance historian Andrews check the " on the track" tag on the ssnapchatbecame one of Fresh's biggest hits with over 4 million YouTube views.

Colbert pushed the song to success by starting the Hitthequanchallenge on social media, inspiring thousands of fans to dance to his song on Instagram and Vine.

Though Muyumba was able to achieve quite a bit on his own, the particular types of moves that filled his videos can be traced back to another group of young Atlanta talents: The gambit paid off: A year later, dance videos from Atlanta had a vastly expanded vocabulary of moves; what was a singular dance just a year prior was now a growing movement for the city and beyond.

Tragically, Bankroll Fresh was shot and killed outside a Street Execs studio early this month.

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Muyumba and his brother started making videos using his laptop camera and posting them on YouTube when he was in the eighth grade. This worked out well for Colbert, as did all the other, less successful dance videos set to "Hit the Quan": Where others attempt to keep a slightly more PG image to their dance and music, Meechie has no such qualms, and his social media existence is full of partying, snapcat, and antics.

Muyumba says he faced a similar issue a couple of years ago. If a video isn't hitting numbers, the smartest move is always to find a new song to dance to snpchat upload another clip — a lesson that was well understood by the next dance song to take over the country after "Watch Me. Yet Hawk's overnight fame has already dissipated.

Eventually, they're powered by sheer ubiquity. Though Andrews is only 21, he knows how fast Atlanta trends can move: The violence in the lyrics melts away once ThaKrew start to move: Each Hitthequanchallenge and subsequent view went into boosting awareness of his song, which eventually got him a platinum single and, naturally, an Ellen appearance.

They've just returned from a Japanese tour, and are still reckoning with the fact that a little dance they made in high school now propels them around the world. Clearly, Muyumba had tapped into something. That act of constant digital recording has preserved his era of Atlanta youth culture for those too young or too far away to experience it firsthand: Nearby, kids snapxhat between tables and study sessions.

Hawk's sly innovation was to extract the Whip and the Nae Nae from their four count dance origins and make them even easier, recontextualizing them as individual moves that nearly anyone could do. And all Toonz needed to change the game was some free time between classes and a smartphone. The Quan is easy and fun to imitate, and an thakrea friend suggested that Colbert write a song to go with it. Distorted trap beats start playing from a small portable speaker, and the trio of dancers — Jordan "Hotspot" Brown, Daquan "Yvngquan" High, and Myles "Kingcinco" Autry — quickly get into a groove.

Northwest of Georgia, in Memphis, year-old entertainer Richard "ILoveMemphis" Colbert decided in to try and capitalize on the social media—driven teen dance trend.